Behind the Brand
Martini s.r.l., a recognized textile company, was established in 1992 by Giuseppe Martini, born in Terni in 1966. Since childhood, Giuseppe has always had a great passion for tailoring; he learned to tack, machine sew and knit at the early age of ten. At the age of twenty-one, he started working in his uncle’s knitwear factory. In the late 1980s, information technology revolutionized the knitting and garment finishing machines. Without hesitation, Giuseppe jumped headfirst into studying this new discipline and, within two years, had become a very promising programmer. The company, keeping pace with technology, equipped itself with innovative machinery and began collaborating with prestigious brands: Trussardi, through Hammond, Gian Marco Venturi, Valentino and a famous Roman label, Marisa Pellegrini.
Giuseppe married early, and at the age of twenty-four, with a family over his young shoulders, he realized that one salary was not enough to pay the bills. That is when he had begun looking for work for his wife and one day, browsing through the newspaper, he came across an advertisement for a company in Rome, Il Maglificio dei Trinci, looking for a programmer to create knitwear collections for women. In May 1991, he set out on a new adventure. The collaboration required two days of work per week and this allowed him to earn the same amount that he made working in his uncle’s knitwear factory. The experience gained led up to other collaborations until a real turning point – in June of 1992, Shima Seiki, leading Japanese manufacturer of computerized knitting machines, proposed opening a branch in Terni for sales of knitting machines, prototypes, and samples. Thus, Giuseppe registered for VAT number and continued his collaboration with Il Maglificio Dei Trinci, which has been working mainly for Schostal and Gamma. His experience in programming for knitting machines reached its peak between 1993 and 2000, thanks to the active collaboration of his wife Lucia.